Blog

Practical writing on animated logos, real estate video, product video, and kinetic typography. No filler, no fabricated stats.

• Why your logo needs a video file, not just a PNG

  September 1, 2026

  A PNG is fine for a website header but fails almost everywhere else video lives now. Here's where that shows up, and what a motion version fixes.

• What actually makes a real estate listing video convert

  September 1, 2026

  Not every listing video works the same way. Here's what separates one that gets watched and shared from one that gets scrolled past, based on how buyers actually watch.

• Product video on every PDP: what it does to conversion, and what it costs to make happen

  September 1, 2026

  Video on a product page is generally agreed to help. The honest question is what it costs to actually put there at catalog scale. Here's the real tradeoff.

• Kinetic typography, explained for people who just want their LinkedIn post to stop people scrolling

  September 1, 2026

  You don't need the jargon to use kinetic typography well. Here's what it actually is, why it works, and the handful of rules that separate readable from annoying.